Making Our New Surplus Sales Video – Pro vs. Amateur

Producing a video about your business requires multiple major decisions be made first. Chief among them is who to hire and what is the end goal. In the fourteen-month process we started from a GoPro strapped to my Giant Schnauzer’s head, bounced to an interview style fixed camera storyteller and made our way to a professional full service production company. Our choice was the latter and we hired Torchwerks to create our masterpiece.

Dozens of hours of footage of ad-lib interviews, b-roll footage and a dynamite narrative were woven into a seven-minute play-by-play video that describes what we do to a T. Seriously though, the crew nailed it! We agreed early on that nothing would be scripted. When you give total control to a good producer, they can tell a story that makes sense to them, notwithstanding the fact they know little about our particular business. They ask and answer fundamental questions about the business in such a way that I found myself glued to this 7:33 film while watching it for the first time. And second. And third. I didn’t want it to stop. They told me the normal attention span for such an informational video is 2-3 minutes. We took the risk with this extended version primarily to provide answers. I have no doubt that the subject matter was covered in a much more dramatic, less technical style than what we could have accomplished with Sirius Black and the GoPro. If left up to us nerds, we would have bored the audience into a deep sleep with part numbers, dates and useless information.

Mr. Ben Drickey, owner of Torchwerks, struck home with a note when I asked him if our movie had too much content. He reminded me what the Emperor of Austria told Amadeus Mozart when criticizing an opera he had composed. He said, “You have too many notes”. Mozart famously replied, “There are just as many notes as I require – no more, no less”. Indeed, I agree, our Surplus Sales presentation is as balanced as The Abduction from the Seraglio.

A big thank-you goes to Josh and Jennifer for their perspectives. I was not present during their individual interviews and was humbled by the stories they told. This year I have now survived 40 years in this wonderful surplus business and hope to last a few more. Each and every day is an adventure.