Teaching this old dog new tricks – Who needs social media?

I have been drug into the 21st century kicking and screaming. We always put out a decent catalog through the years. That is as far as small surplus houses are concerned. I bought the very first Macintosh 128, then a Mac 512 followed by a Mac Plus and on and on. BTW, we have never sold a retired computer. Not worth much. Great start for a museum. For software, Pager Maker was mastered and soon replaced the paste up catalog pages. If you’re not familiar with what paste up is, we literally clipped words and sentences out of catalogs, along with low res photos, pasted them all on an oversize page and added self adhesive black border lines. Then the printer would photograph the page and reduce it. Long about 1997 our last 400-page printed catalog fell to the Internet and our first website. My advertising department grew from one man to a two horse shop with a full time webmaster. That model more or less propelled me into the second decade of the new millennium.

Then a brick wall I did smack. The wheels fell off. We had not followed the rules. The website schematic that had proven fruitful for so many years all of a sudden took ninety ninth fiddle to more sophisticated sites and overnight our ranking on the average search slid to frightful depths down the search results. SEO. I thought that was like a Senior Executive Officer. Me of course. By the time I figured out it meant Search Engine Optimization, I was the last donkey out of the barn. Businesses exist whose sole purpose is to make web pages occur higher in the search. I know of several great companies that do just that in our Mastercraft Building. Perhaps I should have used one of them. Nah. That would be too easy. We can do all that ourselves. Eventually.

We are nearly finished with a full revamp and making our website more social media friendly and hope to be able to get back to selling parts like we have for 39 years. I will take a moment or two, from time to time, to write in this blog, and will try and share experiences that may be interesting to others. Many of us here at Surplus Sales will contribute. We have a collective 150 years in experiences to write about. Our intention is that new customers as well as those that have been around for the long haul might learn something about us that they didn’t know.

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